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Trends of blogging in China.

China to pass 60 million bloggers

Blogging is booming in China with the number of bloggers expected to hit 60 million by the end of this year.

China is the world's second-largest internet market after the US, with more than 110 million users. A survey by Chinese search engine Baidu.com put the current number of blog sites at 36.82 million which are kept by 16 million people, the official Xinhua news agency said on Saturday.

The number of Chinese bloggers is expected to hit 60 million by the end of this year, Xinhua said, quoting a report on China's media industry by the prestigious Tsinghua University.

Zhang Xiaorong, strategy development director of "Bokee", which was set up in 2002 and claims the biggest share of China's blogging market, said his company adds about 100,000 blogs per day.

Xinhua quoted Zhang as saying: "The expected 60 million bloggers would account for more than half of China's 110 million 'netizens'."

The university report forecast the number of bloggers in China would hit 100 million by 2007. Xinhua did not elaborate.

Although the industry has invested heavily in blogs, none of the blog service providers are making profits, the report said.

A recent report by the Internet Society of China showed nine per cent of bloggers write every day, 35 per cent write four to six times per week and 29 per cent write once to three times per week, Xinhua said.

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May 9, 2006 Posted by | Uncategorized | 4 Comments